I think there are books that every business owner should read. I will be sharing many more in the future, but this is one of my most recent reads.
If you’ve ever found yourself stuck in analysis paralysis, you’re not alone. As entrepreneurs, we often overthink things, trying to perfect every detail before taking the next step. But Noah Kagan’s book, Million Dollar Weekend, is a powerful reminder that progress comes from action, not perfection. It’s about moving forward even when you don’t have everything figured out yet.
Here are a few lessons from the book that really stood out to me and that I believe every entrepreneur can benefit from:
Start Now
Waiting for the perfect moment is one of the biggest traps we fall into. There’s no such thing as the “perfect time” to start a business or launch a new idea. Kagan’s mantra, “Now, Not How,” challenges us to start where we are with what we have. Taking small, imperfect steps is better than sitting still, overthinking, and waiting for everything to align. Starting creates momentum—and with momentum comes clarity.
Ask for Help
Let’s be honest—asking for help can be tough. Whether it’s asking for feedback, advice, or even a sale, fear of rejection often holds us back. But Kagan encourages us to ask boldly. Yes, you might hear “no,” but those “no’s” bring you closer to the “yes” you need. This is something I’ve been working on personally, especially with my new venture, Greekhub.co. It’s not always easy, but the results are worth it.
Treat Business Like an Experiment
This mindset was a new one for me. Kagan suggests treating your business like a series of experiments, which can make the entrepreneurial journey feel less overwhelming and more fun. By testing ideas, gathering data, and learning from the process, you remove the pressure of getting everything right the first time. Instead of fearing failure, you begin to see it as a natural part of figuring out what works.
Know Your Freedom Number
One of my favorite concepts in the book is the idea of a freedom number. This is the amount of income you need each month to live the life you want. It’s not about making millions just for the sake of it. It’s about understanding what you need to feel financially secure and designing your business to achieve that. For me, my freedom number represents the ability to take long breaks, travel with my family, and maybe even go on a three-month sabbatical one day. Knowing your number gives you clarity and a clear target to work toward.
Put the Customer First
This one is huge. Too often, we focus on what we think is a great idea, designing products or services that appeal to us. But Kagan emphasizes the importance of starting with your customer—understanding their problems, asking them questions, and building solutions that truly serve them. When you focus on the customer first, you’re creating something that solves a real need, and that’s where success begins.
Whether you’re just getting started or you’ve been in business for years, the lessons in Million Dollar Weekend can transform how you think and operate. Remember, progress doesn’t come from sitting still and overthinking. It comes from taking action, experimenting, and learning along the way.
So, what’s your next move? Will you define your freedom number, start an experiment, or boldly ask for help? Whatever it is, don’t wait. Start now. And as Noah Kagan reminds us, focus on now, not how.
Let me know your thoughts! What’s your freedom number, or what’s one experiment you’re going to try this week? Leave a comment or shoot me an email —I’d love to hear from you!
Note: As an Amazon Associate I earn from qualifying purchases.
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